Yes, your favorite diner with the bomb milkshakes is now closed. Where do you go know for that creamy confection? It had the right mixture of milk to ice cream, thick enough to be called a shake, but no need for a spoon. What's one to do?
You share your news with a friend who has been privy to the frothy goodness. After they share in your grief, they suggest a deli that has opened a few blocks away. You're open to new things, so you explore.
Turns out, not only are the shakes good, but now you've found the perfect deli sandwich. Turkey w/Swiss on rye, add bacon of course, tomato, lettuce and mayo! Yum!! (I totally made this sandwich up, but it may be lunch today lol).
So what's my end game to this blog post you ask?
Sometimes we get so comfortable with our norm that we never explore new possibilities. You go to work, perhaps you enjoy what you do, so you're cool. Maybe you're entrepreneurial efforts are moving in the right direction and your clients are amaze balls! No need to rock the boat. So you don't, not knowing that just around the efforts corner awaits a promotion or an even dreamier client that would catapult your success to the top 30 under 30 or put you on the next 40 and fierce list.
In some cases it takes doors to close for us to get outside our comfort zone. I've been challenging myself to walk out before that happens (STEP out on faith) so I can design my destiny on my terms and not because I was forced. Don't get me wrong, some great products and services have been created this way, but I'm sure had they known or explored the possibilities early on, they may have been a lot further than where they are now, sooner.
Its been quoted "Good is the enemy of great." (James C. Collins) So I say to you, things may be good where you are now, but greatness awaits. Peek around that corner or through the window of possibilities and find an even better option. Just think if that shake met that turkey on rye... oh the nap you could've had after that lunch.
Don't sleep on your options though. Don't let your good entrepreneurial pursuits get you in an invisible rut. Innovate your niche and end the game on your terms while savor Inc sweet success!